For Tamar Braxton, the last 24 hours have been nothing short of a blessing.
Hitting the net with her scorching new single ‘Love & War‘, the last few hours have seen the cut ascend on iTunes like a bat out of hell, and is now on spot away from hitting #1. Yes, you read that right, #1.
However, in the case any doubted the true reach of the singer’s commercial power, tonight has seen her enter territory many a R&B rival has tried- and failed- to match. Territory, by the name of the UK charts.
Good news below…
Without the benefit of a supporting video, live performance or her hit Reality TV series ‘Tamar & Vince‘ (which doesn’t air in the market), Ms. Braxton has soared onto iTunes UK’ R&B tally, currently perched at #6.
Outselling Ne-Yo‘s ‘Let Me Love You’ and Miguel’s ‘Adorn’, ‘Love’s entry on the highly competitive chart marks the fastest rise this week, despite facing fierce competition from cuts pulled from Alicia Keys‘ US #1 album ‘Girl On Fire’.
More interesting though, is that the number is yet to impact UK radio and seems to be- if its US run is anything to go by- selling on the basis of ‘word of mouth’, with consumers rushing to purchase it after a series of reviews hit the net in its favor this morning.
Still haven’t heard the single?