I think Alex's problem is that she entered the industry for the wrong reasons. I remember when she was talking about winning on X-Factor she mentioned working in a place where she sees many celebs and she wanted to be one. Well, she got that but unlike JLS, who lost, she didn't have any credible music.

Alexandra Burke is a Black woman, she looks, sounds, talks and acts black. She has dark, cocoa skin and West African curves. In short, young white girls (who make up much of the X-Factor fanbase) are not going to relate to her the same way they do Leona. She also has alienated her Black fanbase by making White versions of Black music. How can a black artist come out with a cheesy, dripping mozzarella song like "Bad Boys" and not even provide any Urban remixes that clubs and DJs will play? From when I heard that music and saw her image I knew the writing was on the wall. Album #2 followed an even worse direction and despite it being OK Dance music it did nothing to rival Kelly Rowland's efforts or give us a Donna Summer dance vibe.

Here's to hoping she'll be wise and listen to what others around her have got to say. There's no point being famous if all you have is a name and no quality output. She needs to get with American producers and writers like Ne-Yo, Babyface, JD, Tim and get some good remixers on her tracks. Anyone who knows RnB knows remixes made up about 30% of the furore RnB/Black music created in the 90's.