We’ve said it many a time, but Beyonce is clearly playing no games with her comeback.
Having already headlined the Super Bowl, announced a sell-out world tour, and nabbed her 17th Grammy Award, the 31 year old has today been confirmed as the headliner for the 19th annual ESSENCE Festival.
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The July 4th-7th event will see the megastar return to the New Orleans Super Dome (the site of her Super Bowl showing) for what is being billed as a must-see extravaganza.
Speaking of their major coup, Essence Communications President, Michelle Ebanks said in a statement:
“We are incredibly excited to welcome Beyoncé back to the 2013 ESSENCE Festival line-up. She is truly the ultimate ESSENCE woman. If you missed her tour de force in New Orleans, please join us this Fourth of July weekend so that you can experience it live for yourself at the ESSENCE Festival. The ESSENCE Festival features the best in music, culture, arts and entertainment—all of which Beyoncé captures through her extraordinary gifts.”
Other stars tapped to perform during the three-day spectacle include Jill Scott, Maxwell, New Edition, Charlie Wilson, Keyshia Cole, LL Cool J, and Brandy. Click here to buy tickets!
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Almost daily here at That Grape Juice we stress the importance of performers really appreciating and honing their craft. Beyonce serves as a great example of “why”.
For, without announcing anything pertaining to new material, the singer has created mass hysteria about her return to the stage. That, friends, is a testament to building one’s stock up as a live performer and embedding ample power in one’s name. New Orleans, are you ready to be entertained?!