As the music industry waits with bated breath for Beyonce‘s new single, brand partners Pepsi have unveiled another promotional shot of the singer.
The image, which tributes artist Andy Wahol, is the latest snap to surface ahead of the drink’s giant’s full-on media blitz in support of King B’s 5th studio album (due in April).
With a stated view to ensure the project is the Grammy winner’s “biggest yet”, the multi-national are sponsoring ‘The Mrs Carter Show’ world tour, funding music videos, and are (from next month) issuing special edition cans and bottles with the singer’s image on them…
Needless to say, with $50 million being leveraged towards the project, it’s smart guessing that Pepsi Bey will feature prominently on many a Forbes list this year. More power to her.
In the more immediate, though, can we get the single already?! Or at least an announcement of its pending arrival. Kai.