LOL@"genius" and "savvy." More like pathetic and hopeless. It's no compliment to the artist when a subtantial amount of their sales come by way of their whole album being discounted to the price of a candy bar. Consumers are basically sending the message that they don't deem such artists music worth spending more than quarters on. I don't know how this gets spun into generating "organic" hype. That's more stigmatizing than anything.