I get what you all are saying and I agree the last 10 years music industry has gone downhill. But these discounts are decided by the digital retailers for the most part from what I know, not the labels Anyway, Bruno is selling very well, he didn´t need this one week discounts. He keeps selling almost 50,000 copies of his album every single week. It would be platinum anyway, with the discount for one week a month ago or without it Anyway, almost everybody has "benefited" from these discounts: Christina Aguilera, Rihanna, Gaga, Pink, etc, etc almost everybody (from what I heard Madonna gave her album for free with her tour tickets last year)