In reply to Rihanna Legend (Lovebird).

You have absolutely no knowledge of commerce or business if you think that the failure of Pepsi's soda business ventures are entirely up to Beyonce's endorsement. Yes putting a celebrities face on your product does help its distribution, that's why its called an "endorsement", however there are other factor that contribute to overall profit turnover.
It is spectacularly stupid of you to assume that a person who is guaranteed dividends of $50 000 000 (half a billion in MY country's currency) in twelfth months would need any financial assistance, regardless of whether the endorsement is positive or negative.