Seven years.
That may not seem like a long time on paper, but in ‘industry theory’…it’s a lifetime.
From the unexpected rise of Rihanna to the ground breaking arrival of Lady GaGa, the last seven years have seen Cassie watch acts she once considered contemporaries (or had never heard of) become music juggernauts…while her brand watched from the sidelines.
So, why has it taken so long for her return to music?
Her interesting explanation below…