A job well done to his PR Team, this move will benefit both artists. We all know Kanye does not promote so this is good promo for him. The people who didn't know of J Cole's existence now do. He is picking the interest of both Kanye lovers and haters. Trust and believe that this young man is under no illusion that he will beat Ye sales wise. In this era he needs all the help he can get to get that recognition that he so rightfully deserve.