I blame Pepsi on this one, same with the Tyler the Creator/Mountain Dew issue.

You can't pick controversial people who have never hidden who they are, who have always been bold and many times crude and use them to shill your product. Then when they stay true to themselves and it backfires on you you act confused like Lil Wayne was Will Smith circa '99. Same with MGK and Microsoft.

If you pick musicians like this then stop acting stupid, pick some sugar-coated idiot and call it a day.