This voice that is soulful won xfactor because of it.
The real amongst real knows Alexandra Burke true lane is ballads.

This pop after pop formula was doomed from the start and the label needs a box in the face.

She can dabble in pop but she MUST do soul and R&B.
Watch her on the splash and she showcases what she is all about.

Right time to change and use her personality to rebrand herself and sang those songs