After watching its UK version sink faster than Lil Kim can say Restylane, Rihanna is now gearing up for the US launch of her ‘Styled To Rock’ fashion show!
So eager is she to ensure this version of the format works, today has seen her launch the campaign built to make it pop- starting off with the short but sweet promo clip below!
While selling singles and eventually shifting albums are Riri’s strongest points, the failure of ‘Battleship‘ and ‘Styled To Rock‘ may have many wondering just what she’ll do if ‘Rock USA’ fares just as poorly.
For, as recent history has proved, TV audiences just aren’t into Rihanna if she isn’t talking about Chris Brown. Ironic, considering she is more popular than acts who fare better with TV documentaries/ one off specials than she does.