Oh Ashanti.
As if her ‘Braveheart’ album wasn’t already a multi-page manual on how not to release an LP independently, the singer added a fresh chapter today after announcing yet another pushback.
She took to Instagram moments ago to say…
Hey y’all! So Braveheart is NOT coming out today we have clearances & legalities to take of… It costs to be the boss!!! This CEO sh#t is Not A Game! Lol looking like September {Source}
All this talk of “being a boss”. With all due respect, she needs to have an arena of seats with that mess.
Why? Because an actual boss would not announce another pushback the day of release. Like, she’s clearly known for some time now that the project wasn’t hitting stores today. Heck, we knew. Even a short message yesterday would have sufficed.
At this point, the whole project sits bang in the middle of “LOL” and “self-sabotage”. A shame as, unlike many, we actually appreciate the artistic strides Ashanti has made in recent years, as well as the fact that she still looks the Pop star part. However, it’s as clear as Cassie’s lack of talent that her business acumen is non-existent.
Can a major label please sign her already and put us all (her, most especially) out her misery. Because, as of now, it’s as if she’s building the cross her career will be nailed to.
Until “September”…