And it begins.
Katy Perry has officially thrown her name into the hat of major names releasing new projects this year.
Multiple sources confirmed that the ‘California Gurls’ singer was working on her third studio album and it now appears the said LP’s accompanying campaign is already underway.
Within a short window of time today, an array of names (including Adam Lambert and Perry’s stylist) shared the shot below which appears to bear both the title and release date of the follow-up to 2010’s ‘Teenage Dream’.
Check it out below…
{Album title: Prism / Release Date: October 22nd 2013}
Seemingly confirming the news herself, Perry also appeared to lend insight into the concept of the campaign when tweeted the following minutes ago:
Find the #PRISM semi, take a picture and I’ll RT you. Don’t worry, Los Angeles is just the first stop on the map.
— Katy Perry (@katyperry) July 30, 2013
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We’re entirely “here” for the unique roll-out. If only more acts would embrace such creative launches. Then again, few have the corporate machine that is no doubt behind this project. Here’s hoping the material delivers, though. Because, as we’ve seen countless times, ample coinage doesn’t matter if the songs are crap.
We doubt this will be a problem the 28-year old will have if the list of producers lined up for her new album is anything to go by (see: Dr. Luke, Bonnie McKee, among others).