When you reign as Brit Pop’s leading debutante, it’s only a matter of time before internationally renown brands step back and pay attention.

We’re talking about Rita Ora of course, the Eastern European mezzo-soprano with a rising fan base and 1.3 million UK units to her name.

So, in finding a new way to boost her visibility ahead of album #2-and in aligning their brand with hers- DKNY have called on the star to represent them as a new brand ambassador, overseeing a shoot with her in NYC yesterday afternoon!

More snaps below…

Keep it locked on TGJ for more from Rita and DKNY today!

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