Having made quite the splash in the Pop arena, Jason Derulo shifts gears on new single ‘Talk Dirty To Me’.
Markedly more Urban than his prior releases, the 2 Chainz assisted cut (which is lifted from the 23-year-old’s third studio album) follows on from Hot 100 hit ‘The Other Side’.
How does Mr Derulo fare on grittier ground? Find out after the jump…
{Click here to listen to track in HQ}
Decent.
Granted the track isn’t groundbreaking, we’re entirely “here” for the strategy behind releasing it. Indeed, for all JD’s success in the Pop/Dance arena, it’s no secret that he’s had little traction with the R&B audience. As such, with ‘Dirty’ he makes a pronounced and clear beeline for Urban and Rhythmic radio. Whether it’ll pay off will be interesting to see, though.