In reply to Mike.

don't be so naive. of course twitter beef is used for publicity. you think every reader of the celebrity section in national newspapers knew Gaga had a new song? You think every reader of a blog that doesn't primarily cover pop music was wondering if she had a new single? You think every reader of retweets shown on timelines belonging to people that aren't fans are checking for her 'comeback' without a news story that accompanies it? Drama creates interest in a person that shouldn't be interested. Sit down.