Every few weeks there's an article about some ridiculous 'new' way that music can be accessed and/or how it will be tabulated on the charts from here on out. In the end, I'm not seeing how any of it has helped the industry. All the artists going out of their way to be "innovative" continue to sell only a fraction of the albums that artists were 10-20 years ago, so really how is this benefitting anything?

My advice: stop trying to be pretentiously innovative, newfangled and compliant to the idea that albums don't sell, and go back to promoting your music the grass roots way. With word of mouth, televised interviews, record store appearances/signings, music videos premiering on TV, promotional tours, and by getting radio on your side.

Trying to do it all through computers, social networks, apps, streaming services, and whatnot is a load of malarky, Adele did it the old fashioned way and she was rewarded handsomely. Clowns like Gaga try to come up with 'clever' ways to sell their music in a way that'll be as convenient as possible to the lazy jaded high school student, and think that by hanging out on Twitter all day will somehow make them more relatable, but still come up short.