The conveyor belt pop star strikes again. All of Rihanna's albums are cold, impersonal, thoughtless and low budget. Like toys found at the bottom of cereal boxes. They have her sporadically record through out the year so that come November they can turn those miscellaneous scratch demos she submitted from her iPhone into an "album" behind her back.

The real reasons they do this is because Rihanna's albums don't generate enough of a profit to extend promotion beyond the first six months or so after release. By May, her bullshit albums are usually out of the top 40 and Def Jam is pretty much done sinking coins into them and are reducing the price nationwide to $5 (or less) to get them to sell out the rest of the barely platinum shipment. The only way the label can stay in the black with her is to put out a new album on her every year. They know that she can't take a break. The GP is not going to wait on her to take a break the way they will someone like Eminem, Pink or even Gaga and will move on to another pop tart very quickly and not look back. These are the real reasons why Rihanna has to almost neurotically keep herself around in some way or another. Kinda sad that she can't trust her own fans loyalty, but then again these are the same fans that will heckle and boo her at her own concerts when she shows up late. I wouldn't trust the devotion of a Ninny...err... "Navy" either.