He missed the hip hop craze this summer. He should had dropped this when the rest of them dropped their's. He would've been in that conversation. J.Cole road off Kanye's hype. Or maybe he should had saved those dope verses he did last year for this year. Plus your "promo" was all about Kendrick epic verse. But 60k to 70k is the new norm now. To do more you have to have a strong fan base and I'm talking decades of work (Jay Z and Justin Timberlake. )