Honesty.

For Pop powerhouse Jessie J, the above is  a recurring theme in her forthcoming LP ‘Alive’.

Due out on September 23rd, the star’s sophomore effort sees her hold approximately nothing back on all fronts. And now – before its release- the ‘Wild’ songstress speaks to That Grape Juice – explaining its premise, conception and her desire to balance individuality with remaining current on today’s Pop terrain. A terrain, that will soon welcome the launch of songs recorded with Brandy, Pharrell Williams and her long time collaborator Claude Kelly!

Press ‘PLAY’ above to watch the 25-year-old dish on all this and much more.