If Jessica Simpson‘s ‘The Jessica Simpson Collection‘ taught us anything, premium performers selling premium fashions at affordable prices can only spell one word for all involved…win.
Armed with the benefit of their star power to push the brand and prices that attract all, the likes of Jessica have seen their lines soar by way of sales generated by consumers who may not even consider themselves fans of the star- but admirers of the clothes they put out.
Now, Nicki Minaj gears up to fare just as well in partnership with K-Mart, the American retail giant that generated $15 billion in 2010, readying the launch of ‘The Nicki Minaj Collection’!
A line, that saw its first promo snap unveiled today, showcasing one of the fits that will be available to consumers upon its arrival!
More below!