Rita not blowing up regardless of that huge promo. Roc Nation believes so much in this “Shove to people’s throat” theory that they did not focus on the quality of music. They did not allow Rita to be a struggling/upcoming artist, they introduced her as a superstar. How are going to market her next project? Urban don’t like her and she’s not unique for mainstreamShe can fuq for all her tracks and promo she's not going to be a star. Her people are pushing her so hard because if she flops, it will be over for her. The white people don't even like her, the girl is just doomed.