Talk of a new album may be heating up this month, but it seems all roads to lead to ‘Rogue’ for Rihanna, the star behind the brand new fragrance.

Now available to purchase in the US, the perfume welcomed the unveiling of behind the scenes footage lifted from its ad today- giving a fly on the wall experience to any interested in its conception!

Rihanna at work below…

Random: Isn’t it interesting that it’s Rihanna’s Urban cuts (‘Love Song’ / ‘Pour It Up’) that stand as this era’s sleeper hits while the radio ready ‘Right Now‘ struggles to match them commercially.

Interesting, as ‘Now’  is a bigger hit on paper, but seems to be a little too generic for Joe Public to get into without prompting.

Your thoughts?