They’re the Urban album sellers boasting sales many a Pop staple could only dream of.
Now, after flying the flag for Hip Hop time and time again, Nicki Minaj & J.Cole find themselves leading the way for a fresher faced Hip Hop contributor this year, set to join them in the run at the top in the coming year.
His name?
Elijah Blake.
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Before the unveiling of his brand new EP ‘Bijoux 23’ in the winter, Blake sees his J.Cole assisted number ‘Vendetta’ surpass the 10 million streams milestone today.
How he did it?
Well, thanks to unofficial version of the songs uploaded to Google’s YouTube and Alexander Ljung‘s SoundCloud, music lovers across the globe have been able to access on the cut on numerous players- pulling traffic away from its official player but resulting in a total of 10 million streams worldwide.
Helped in part by the hype that surrounded Cole’s #1 album ‘Born Sinner‘ and the anticipation surrounding Elijah‘s forthcoming EP ‘Bijoux 23′, ‘Vendetta’s digital run marks the latest win to be scored by the 23 year old- responsible for penning Usher’s Grammy winning effort ‘Climax’.
Meanwhile, in extending her lead as Rap’s highest ranking female since Lauryn Hill, Nicki Minaj’s continued popularity online has seen her spend her 148th week on Billboard’s Social 50.
By doing this, she extends her lead as the only female Rapper to spend more than 100 weeks on the tally, sure to rise tomorrow when the chart is updated, thanks to the promotional campaign afforded to her new fragrance, ‘Minajesty‘.