The lyrics, the vocals, the melody, the way he played around with his voice, the realness, the emotion, the 'i dont care this is how i'm doing it' attitude, the catchy chorus, the gritty brit factor, EVERYTHING... This is the standard that should be getting no.1s... and this WILL catapult him IF he gets on the right shows/radio and promotes his ass off!!... He's gonna be big, got that feeling