It’ll be YouTube as you’ve never seen it before.
Indeed, in expanding their reach to creative pastures new, Google’s YouTube have announced the launch of the YouTube Music Awards, and have enlisted Lady GaGa and Eminem to join them in its unveiling!
Good news below!
Kicking off on November 3rd, the inaugural show will see the entertainers perform under the direction of Spike Jonze, the creative enlisted to creative direct the outing- which will boast six award categories set to be announced this month.
On the venture, YouTube’s vice president of marketing, Danielle Tiedt explained:
“We’re trying to create live videos during the award shows so that the experience becomes more about creating than presenting. Music is our bread and butter and our heart and soul here at YouTube. Our main goal is to not just do another award show. We wanted to do something special.”
Quite interestingly, the 90 minute long award show will not measure its success using the ratings it scores as it airs, but rather how many times it is shared and played after its arrival, with Tiedt going on to share:
“In general, 90% of all views for live events happen after the event itself. The live event is a way to get people talking. Afterwards, it gets shared and shared.”
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Ciara won’t get any nominations
lol
B**** neither will your fat forgotten fave f*** a youtube award
ALL OF BEYONCES MUSIC VIDEOS HAVE GOTTEN MORE VIEWS THAN C-ERROR SO WHO WERE U TRYING TO SHADE,STANING FOR FLOPERROR IS ENOUGH SHADE,LOL
Youtube Music Awards?? (really) well lettuce pray (smh) this is obviously for the likes psy, beaver, kesha’s etc. etc. I for one will not be tuning in to this crap!
Omg this is getting worse and worse. Now these kids are really going to think their faves are huge just cos they have youtube awards LOL RIP mainstream music.
yet your generic fav is performing says alot kiii
I don´t see Mariah, Celine, Michael, Whitney, Prince, Janelle, Alicia, etc performing… who are you refering to?
Generic? Pot meet kettle.
Youtube awards, lol….anyway, what’s that thing next to Eminem.
Youtubes getting it’s own awards show though. I’ll tune in.
Youtube awards now…an award show for gimmicks just like the manipulation of Billboard charts…when is it going to stop? I will stick to watching Grammys,AMAs and VMAs(although Im not a particular fan of these).
SHOW SOME RESPECT AND BOW DOWN TO THE QUEEN!!!!!!!!!!!
No
GAGA IS AMAZING AND THEY WILL DEAL
H** HUSH! DADDY GAYGAY AIN’T QUEEN, SHE IS COPYING GWEN AND MADONNA. SHE IS A JOKE.
It is just a f***** award show why da f*** somebody needs to bow down to this f**.
omg shady iz zo cute in that pic,haz anyone ever noticed how handsome marshall iz?
as for tha awardz i just hope gaga getz something but not like she needz too.i cant wait to see what she would be wearing at tha awardz and if justin or one direction win im gonna be so happy…miley my gal ya gotta slay those votez.u have 3 YOUTUBE recordz under your belt
TWERK MILEY MILEY TWERK
H** HUSH! MILEY IS A FLOP. CAN’T BE TAMED HAS BARELY SOLD 300K. PLUS THE H** IS LOCAL, SHE CAN’T SELL S*** OUTSIDE OF ANGLOPHONE COUNTRIES. AND SHE COPIES RIHANNA.
Well at least YouTube actually has music videos, the same cannot be said for MTV.
Obviously MTV awards are as laughable as these ones if that was your point.
Beyonce’s Live Performances will ALWAYS sweep these irrelevant awards
Even in the YOUTUBE land Rihanna killz that old 08 played out b****!! When will she ever win again? oh when has she ever against the queen???
I wonder what kind of stupid tired gimmick she will pull off.
*Wont
I will never understand how can rihanna,katy perry ,miley ,nicki or mariah fan can say that beyonce and lady gaga performances are wack n boring yet they enjoy the ones I listed above!!
I can only understand if ciara,janet ,chris brown, pink,bruno mars or kanye fans say that lady gaga or beyonce’s performances are wack or boring cuz der favs can actually put on a show!!
With success comes hate ..gaga n eminem is very talented n yall have nothin gud 2 say about them even tho yall opinions don’t mean s*** 2 them
JLO Will get a lot of nominations , she is the queen of youtube