Sam,

you must be feeling some kind of way. You always go on about Rita ora or ciara needing more promo to make it the usa, but this girl has no promo; she came out of nowhere, with no hype name dropping or image and SHE HAS GONE TO NUMBER 1. RITA ORA SONE INTENSE LEVEL OF PROMO: Ryan seacrest, Rob Kardashian( she dated him for fame) Letterman, GMA, KIMMEL, GQUSA, Glamour, teen vogue, made in america, Z100 with jayz, Hot 97, etc and yet she could not break into the top 60 or drop an album.

Even A list beyonce is struggling with promo, as it does not work in the internet age we live in.