In reply to dustin.

Haha @ Locals being a word of mouth success. Literally no one was talking about her until her song went #1 on US Alternative and her label began hyping her up as the "Queen of Alternative." I literally never heard of her until August when every other music website interviewed/did an article about her as if she is the savior of pop music. She's not, the same thing happened to Gotye and what was his next hit? But at least his one song was more global than most of our faves. 12th biggest song of all time, I think, but it's top 15 for sure on Mediatraffic.
I'm not pressed at all, if Borde really was a threat to Lana then her song would be top 5 in more than 4 English speaking countries. Pure Heroine won't even do 250k worldwide first week, and it sure as hell won't outsell any major pop girl's last album.