Journey back with us to the Summer of 2012.
Fiery femcee Iggy Azalea blazed onto the scene with scorching street cut ‘Murda Bizness’.
Thereafter a slew of singles, music videos and festival slots would follow. Yet, consistently lacking was a release date for the project that tied all together – her debut album ‘The New Classic’.
Speaking in a recent interview Down Under, the Australian-bred beauty vented her frustrations about the ever-moving date, going on to reveal that the latest has been pencilled in for…March next year. Kai.
The tea awaits after the jump…
Taking to News.Com.AU, Azalea said:
“The official date? F**ked if I know! It’s done, it’s so depressing to say this but it’s the beginning of March, it’s so far away but I just have to accept that.
It was supposed to be October but obviously I’m going on tour with Beyoncé and they said I’m not allowed to put an album out while I’m on tour because I’ll be trapped in Australia and I won’t be able to do any TV appearances and I thought that’s fair enough, that’s three weeks, and then they said, ‘You can’t put an album out around Christmas time, that’s a bad time’ and I said, ‘What about January?
[They said] ‘Well nobody gets back off holidays and then it’s the Brit Awards, you can’t release an album, it’s terrible for marketing’, which brings me to February. The marketing team gets to control me unfortunately, I don’t get to control that.” {Source}
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As unfortunate as the whole episode must be for Iggy and her fans, this is an instance where we actually agree with the label.
Love or loathe it, the music industry is a business. As such, with Azalea’s backers investing their dollars into the numerous singles, videos, and photoshoots she’s released, they’ll naturally be looking for a decent return on spend. They aren’t championing her for the fun of it. Hence, if it takes a lengthier period of time to “set-up” the project then so be it. After all, as much as we appreciate her talent, it’s not as if any of Iggy’s singles have taken the charts by storm enough to suggest that she’ll be able to sell-sell an album at any point this year, much less the late October window she seems to favour.
Of course, waiting FIVE months does carry its own risks. Yet in an era where labels get so much stick for not handling projects correctly, it’s important to spotlight the times they do get it “right”. This being one such time. At least in theory. Needless to say, it’ll be interesting to see how this plays out.