Better late than never.
Rihanna‘s would’ve been, should’ve been hit, ‘Pour It Up’ saw its accompanying video unwrapped moments ago.
Having reached its popularity peak at the top of this year, can the clip grant the ‘Unapologetic’ cut another lease of life? You be the judge after the jump…
Like most of her performances, the video was a mucky mess.
Unnecessary and cheaper than free, the clip looked as if it was filmed on a Blackberry.
Having served up solid visuals for previous ‘Unapologetic’ singles, this not only pales in comparison, it serves as one of the model’s worst offerings yet.
For her sake, let’s hope the masses forget this after five minutes (like most of her music) in anticipation for her next McAlbum.
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