If LA Reid did this to try and help his ex then this is one stunt that will cost him his career. Since his been at Epic that Label hasnt done anything worth mentioning and no disrespect to Ciara's fans but her promo alone is probably costing the Label alot of money which they will never be able to make back. I hope for his sake this decision was taken purely on business merrit and they just dont know which direction to take with this group.