The good thing about Gaga is that other artists in the mainstream had to step up their game in order to compete with her popularity. Gaga was always going to go down in flames, crushed by her own success, but she is/was important because she was the prototype for the new marketing strategy of mainstream artists. Rihanna, Nicki Minaj and Katy Perry have only gotten bigger as time has gone on because their Management has copied Lady Gaga's in their production, presentation and saturation. The main reason why Gaga is failing right now is because she bought into the hype created for her by her production studio or "owners." ArtPop is proof positive that she thinks she can get away with anything simply because she's GAGA!!! of Bad Romance fame! But those days are long over and if she wants her career to do a 180 then she needs to take a good one to two year break, think up a new image for herself but most importantly write some better music, whatever the genre, and return with sounds capable of wowing us...something which I'm not seeing her do at all right now.