Beyoncé has been hyped an album all year. The album was technically promoted via her team due to drop after her tour. News of a continuation of tour yet no album news which was promised for a year causes stir among fans ( more hype and "promotion") then a midnight "no planned" drop?! That takes a lot of careful and strategic planning. Look at how many people had to be involved for the smooth rollout. Very clever, but does NOT make her better than anyone else.... Just smarter.