Im not a part of the beehive or navies. whateva they are called but I do agree that it is possible there could be some truth to what the poster is saying. Now, Beyoncé is one of the most talented entertainers of this generation, the girl can sing and her stage game is almost unmatched when compared to her female peers, with that said lets be real, she did give people a video for every song which made it more appealing, I mean who has ever done that. Am I knocking her...hell no but I do believe the idea of putting it on iTunes and not telling the press could have been motivated by fear or, you never know, her just being tired of doing things the same. Im leaning towards the former. I will say, this is her best album to date, so im not saying the sales aren't due to her talent but there was definitely some marketing strategy done here to ensure these sales. iI don't know about diamond...lauryn hill went diamond but she was able to reach ALL ages,...I don't see the majority of 45 yrs and up buying