Cop a gander of Beyonce!
The chart-topping megastar glimmers gold in this freshly unwrapped promo for her new fragrance ‘Rise’.
Set to arrive worldwide next month, the scent will reportedly be backed by a major promotional campaign – one that includes a TV commercial shot by famed director (and frequent King B collaborator) Jake Nava.
The pair’s lengthy list of past collaborations include last year’s Pepsi Commercial, the iconic clip for 2008’s ‘Single Ladies’, and more recently ‘Partition’ from the 32-year’s self-titled visual album. As such, fans are clearly in for a treat.
By no means “just another celebrity fragrance”, Bey’s foray into the world of perfume branding has been wildly successful.
‘Heat’, the star’s first effort, broke a Macy’s sales record with $75,000 in sales in one day. While the singer’s fragrance business has generated $400 million in retail sales. And with WWD reporting that industry insiders estimate ‘Rise’ could hit $25 million in its first year, the future certainly smells divine for the diva’s lucrative side-hustle.
Needless to say, that Beyonce reign just won’t let up!