Ashanti certainly embodies the title of her long-delayed new album ‘Braveheart’.
For, despite the endless push-back’s causing interest to evaporate, the Grammy winner continues to play on – this week shooting the video for the LP’s latest “lead single” ‘I Got It (ft. Rick Ross)’.
At this point, the whole project just feels like “struggle”, as we wonder why she continues to repeat the pattern of randomly throwing a song on iTunes, rarely/never sending them to radio, and then shooting a video months later. It really doesn’t take a genius to understand that such practice will likely never allow momentum to sustain.
Again, the independent route is not for everyone. We’ve been saying this for the longest, but the ‘Baby’ singer would have been much better off pairing her independent hustle with a major label to benefit from the best of both worlds. She clearly needs the infrastructure of a bigger entity. Because, at this stage, ‘Braveheart’ has been handled so shockingly on her watch that she’d be better off releasing it as a free mixtape.
Anyway, enough of the ranting, peep more pics from the shoot below…