Lady GaGa‘s ‘ARTPOP’ campaign has been quite the roller-coaster.
Indeed, the project’s solid material has been juxtaposed against so-so sales, departed managers, and a lack of supporting videos. For the superstar’s millions of Monsters, the latter has been particularly frustrating – as ‘ART’s sole visual is that of lead single ‘Applause’ – which was released last August.
Fret not, though, for the visual draught appears to be over.
During an interview at Donatella Versace‘s fashion show in Paris today, the singer revealed that she is indeed about to shoot a new video.
Details after the jump…
According to WWD, GaGa is to immediately jet back to New York after the show to film the clip, which is said to be for an ‘ARTPOP’ track. Interestingly coy, the 27-year-old wouldn’t confirm what song it’s for. She instead replied:
“That’s a bit of secret but I’ll be shooting a video soon, yes. I’m always working on something”
**********
Naturally, we’re crossing our fingers and toes that she’s prepping the clip for the ‘Do What U Want‘ remix featuring Christina Aguilera. After all, the original is the best thing on ‘ARTPOP’ by a country-mile and the Xtina version elevates it to heavenly levels of amazing.
If not, then ‘G.U.Y’ or ‘Fashion!’ would suffice. Or perhaps an entirely new song? At this point though something, anything is better than the nothingness of now.
Folk have been hypothesizing every reason under the sun why GaGa isn’t commercially matching her prior heights. For us, the answer is oh so simple. She’s a “visual artist”. Hence, in the ironic the absence of visuals with this project, she’s playing the game — but without her strongest card. Here’s hoping this new video remedies that.