I think beyonce is creative and is trying to stay relevant with whats in tune in popl culture. She just navigates properly with the times. Although she already had her moment & peak. That's an obvious truth. Once you have all the awards, endorsments (L'Oreal) etc....you have to try and stay on top and innovative. Even with Britney She seems to be apparently over it. A headline on a recent article said. "We have reached Britney saturation". hmm....