This is just another gimmick. It's crazy because ever since the 50's, they do something new... 50's: Steal from Black artists & kill off those who open their mouth 60's: Beginning of Top of the Pop "live" singing, girl & boy bands (major gimmick), PAYOLA (majorly Black artists to defeat the White artists) 70's: Start of disco to take away soul from music 80's: Video killed the radio star, beginning of MTV, record companies buy records, inflate sales, prerecorded lip singing, record companies pay to get Black artists on television 90's: HipHop thug & Squeaky Diva gimmick, MTV gets advanced in dubbing performances (started in 80's), Inflation of sales 2x, build up rivalries (Brandy vs Monica Mariah vs Whitney Prince vs Michael Shania Twain vs Faith Hill and so many more, people are still deluded to date), sexy R&B male singers (R. Kellt, Usher, Ginuwine, you get it) 95's (lol) Gimmick of using teenagers (Monica, Brandy, Xtina, Britney, NSync, you get it and yes I'm aware Brandy debuted in 94) 00's: INTERNET/mp3, beginning of sales decline, mental breakdowns (just a media way to reprogram celebs) And we'll just fast forward to now 2014: adding streaming to digital sales. I swear, I don't know how you all can fight each other. You should be fighting the smoke and mirrors that is the music industry.