Rihanna is smart. Rihanna fires her first mgr.and went to roc nation. Jay z use to get endorsement for her even those he was not her Mgr through his company with steve stout.its call translation something its an advertising company.So the smart thinking rihanna fire her mgr. and cut a deal with roc nation . a one stop shop. she gets endorsement, she gets touring because of the live nation jay z deal, and she gets mgmt. so instead of paying out a percentage to three or four different people, she consolidate everything for a percentage. instead of paying out 40 or 50%,now she may be just be paying 30 or 40%. she also establish her own company under the roc nation umbrella call "Rihanna entertainment" Jay said it was rihanna who walked into his office with her lawyer and the proposal.