JLO:

I am gonna school you on branding. JLO released her 1st single in 1999. By that time she was already being hailed at the 1st LATINA movie star; she stole the show from Clooney. She was aligned with Tommy Mottola, corey Rooney and Puffy. She was dating puffy, which gain attention and booty was the stuff of legend. She was the 1st star to do this. That was her USP ( unique selling point ) Plus she was capitalizing on the latin explosion on the charts.

Movies: She was in REAL movies, being nominated for golden globes and being the 1st latina to get a million for a role. When you are the 1st in something, you outsell the competition due to name branding. That is what they teach in Branding....even if your not the best product.

Fashion - she created her own lane. She created a fragrance, she was the 1st since Liz taylor and she made a clothing for around the way girls with curvy bodies, That was never done before and she capitalized on hip hop clothing lines which were big 10, 15 years ago. JLO fame was built on being the 1st to do....xyz

WHAT IS RITA'S USP? Every thing she is doing, Rih already done and a lot better. Her clothing line is rip off the rih rih river island line.

Can a new soft drink, copy coke and then overtake them? Nope, never gonna happen in the mind of the consumer, Coke will always be number1. Rih Rih is coke.

So, check yourself....