Hype is what saturates the industry.. This is why K is not a mainstream success.black music is facing a downfall because of the digital era. what 40-60 aged person, who grew up on Frankie Beverly & Maze is buying music off itunes? That favors a Kesha, Pitbull, Rihanna fan, but not an R&B listener. record stores are disappearing and only a teen demographic is being considered, musically the grammys are reacting to this change, thus not nominating deserving artists but veto'ing exclusings (think Macklemore) and having votes paid for by record companies (Tamar, though she still didn't win) sooooooo