Seriously I don´t mind gimmicks when there´s something to back it up like in Madonna or Gaga´s cases(innovation, true input in their albums, songwriting ability, very good vocals in Gaga´s case, etc). But these gilrs who can´t sing, can´t perform and can´t do any fucking thing are just a waste of space and should never be promoted. Music industry and radio is on an all time low when they let clearly non-deserving artists like Milye, Rihanna or Katy overtake the streaming, radio and singles stuff (of course they can´t do it the same way with album sales, not much power to convince grown-ups their music is good).