Aaliyah had several movies lined up for her plus her album 1st week numbers were better than any of her other multi-platinum albums and her last album was certified faster than any of her previous work. Aaliyah was a slow mover but at the end of the day she always had hits and great album success. Her fan base was continuing to grow before she died and she had a unique style musically and fashion wise that allowed her to stand out, now her promotion wasn't as good as it needed to be any Aaliyah fan will tell you that she normally performs her 1st singles before or after her album drops but she didn't get to perform WNAR like she was planned to at the VMAS that year.