Though it’d be unfair to judge the release using its snippet alone, we’d be lying if we said we weren’t puzzled by Rita Ora‘s ‘I Will Never Let You Down‘…generic to say the least.

Giving some fans no choice but to wonder if more effort’s been employed to push Rita’s stock as a brand than her standing as a musician, we can’t but wonder who’s been tasked with sourcing the star’s material, and why they seem hard pressed to find cuts worthy of her potential.

However, if the response she garnered while making her way into Los Angeles’ ‘LAX’ hours is anything to go by, Ora will have no trouble winning over US audiences later on this year, sending the paparazzi into a frenzy as she stepped out with sister Elena.

Watch below!

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