To say Lady GaGa‘s ‘ARTPOP’ project has been disorganised would be the grossest of understatements. Indeed, beyond so-so sales, public disfavour, and managerial departures, the LP has only spawned one video – the clip for last Summer’s ‘Applause’.
That all changes Saturday, though. For, as reported, the singer is set to uncage the visual for the project’s latest single.
Up until now, details as to which track is receiving the video treatment were unknown. However, it has been confirmed moments ago that the song in question is…. ‘G.U.Y’.
Find out when and where the track will debut after the jump…
Interestingly, NBC’s Dateline has revealed itself as the destination for GaGa’s big premiere.
Taking to Twitter today, the show announced:
Yes, you heard right: @ladygaga is premiering the music video for G.U.Y. Saturday at 8/7c on @NBC, right before our Saturday Night Mystery!
— Dateline NBC (@DatelineNBC) March 20, 2014
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Between Beyonce‘s shock release, the actual lack of a Rihanna album last year, and now GaGa’s ‘ARTPOP’ resurrection, we’re totally loving the unpredictability of the industry at the moment.
Will it be a case of ‘rise up, ARTPOP, rise this is the beginning’ or not? The first taste of an answer arrives Saturday night on Dateline! We can’t wait!
In the meanwhile, listen to ‘G.U.Y’ below and let us know if you think it’s the right pick…