Roc Nation‘s Rita Ora is readying a major launch for new single ‘I Will Never Let You Down’.
The Calvin Harris produced cut is set to be unleashed imminently and will be pushed in earnest by a Rimmel London TV, online, and print campaign.
So as to whip up the already buzzing buzz, Ora took to Instagram minutes ago and released a behind the scenes look at the song’s accompanying video.
Shot in LA, the clip is the first visual offering from the singer’s upcoming sophomore album (which’ll dub as her US debut).
Check it out below…
Looks hot.
fuxk you Sam, this was a pointless post, Rita d*** riders
Oh look, over there!!!! It’s … It’s… CORN!!! look nobody cares about her in the United States, she’s corny!
in other words this is a freestyle post…are you guys ready for the summer? lol
Wasn’t this posted already?
1. She mine as well rewind and turn this into a indie song cuz it wont work
2. I told y’all she got with him to try to get wfl part 2
3.@2bad2bme hell yeah!!!!! 😀
I like Rita, but this doesn’t sound like it will impact US radio well. It just sounds kinda dated.
I don’t think US Rita will be happening for a while, I think that Rita is being pushed as a Uk, Europe and Australia/Asia artist hoping that she will catch on in the US. After Jay-Z took her on radio to announce the US release of the generic track Party & Bulls**t that didn’t even cause a spark, i knew all promotion for the us would be campaigns and magazine covers until something happened…. i guess they are still waiting.
her voice is not appealing to me . She seems contrived, but I wish her luck