While yesterday saw Keyshia Cole warm up the masses with street track ‘Rick James’, today brings with it the debut of the star’s official new single ‘Next Time (Won’t Give My Heart Away)’.

The hard-hitting mid-tempo serves as the lead release from Cole’s eagerly anticipated sixth studio album, which is due to hit stores later this year.

Really, though, what are you waiting for? New Keyshia awaits after the jump…

Your thoughts?