@JohnDival I think the industry was worried about making the diva thing disappear in order to replace (Dec 07 - 09) them with their entertainer modern day "equal." Like Leona Lewis was huge during this time and she was supposed replace to Mariah, Ciara just came off the successful The Evolution era and since she can dance her tiny ass off they might have thought pushing her into a sexy post 93 Janet direction instead of the tom boy Aaliyah (RIP) direction, Tina Turner went into retirement in 09 and even performed with Beyoncé on the Grammys, and how can we forget the endless Gaga comparisons to Madonna since 08, not to mention MJB showcased a different sound on her third album hence the Keyshia Cole A Different Me and etc. (No shade) That's how I see it anyway. But I don't think they were thinking because if you replace audio with visual, then people will onky watch the video... hence why every newer artist is hitting over 100 million views (prob rigged) and barely scraping a gold or platinum certification... (again no shade)